LEISURE COMPLEX: The Loopback Sweatshirt copy
LEISURE COMPLEX: The Loopback Sweatshirt copy
A contemporary alternative to a shirt, the loopback sweater graduated gym class to become a staple of modern dressing. Satisfyingly weighty and super soft to the touch, ours come in all manner of cuts and colours but are always 100%...
Our 7 Step Guide to a More Sustainable Christmas
Our 7 Step Guide to a More Sustainable Christmas
NINETY PERCENT'S 7 STEP GUIDE TO A MORE SUSTAINABLE CHRISTMAS We’ve compiled seven ways to shop, decorate and celebrate a little more planet-friendly this festive season. 1 This Christmas, shop slow and shop better Panic purchases only make for unwanted...
BRAC
BRAC
ABOUT BRAC Founded by Sir Fazle Hasan Abed in Bangladesh in 1972, BRAC helps those living in poverty to reach their potential. The organisation uses an integrated model to change systems of inequality, through social development programmes, humanitarian response, social...
Grace Woodward is a Responsible Adult
Grace Woodward is a Responsible Adult
We are thrilled to introduce our new campaign - a curated series of portraits and interviews with 'Responsible Adults' who make a positive impact in their daily lives by empowering others and being considerate of the planet. To kick things...
Brilliant Basics
Brilliant Basics
High-shine / High-reward Featherweight summer knits to elevate the everyday, dress up your favourite jeans and brighten basics.    Metallic knitted turtleneck sweater A neat fit and rolled-seam raglan sleeve upgrade this sporty silhouette. It’s ultra light so whether you...
Why you need Tencel™ in your life
Why you need Tencel™ in your life
Introducing the wondrous, eco-friendly fibre that looks good, feels good and is kind to trees. We’re into it, big time… At Ninety Percent we want to use the best fabrics possible for the purpose of our clothes looking good and...
Wendy MacLennan is a Responsible Adult
Wendy MacLennan is a Responsible Adult
Third in our responsible adult series is Wendy MacLennan, the inspiring founder of Train Body Brain, a hybrid fitness class designed to help both physical and mental health, and initially developed for teenage girls suffering with low confidence and self-esteem....
Collection Five
Collection Five
  Tencel stretch-jersey funnel neck dress   Organic cotton-sweat poncho Stretch-jersey high-waisted cycling shorts Organic cotton contrast panel hoodie   Organic cotton fleece zip-through top Organic cotton fleece sweatpants Organic cotton pie-crust dress   Organic cotton frilled top   Organic...
War Child UK
War Child UK
ABOUT WAR CHILD UK   War Child UK want a world where no child’s life is torn apart by war. They protect, educate and stand up for the rights of children caught up in conflict. They aim to reach children...
Collection Three
Collection Three
  Organic cotton ribbed roll neck top Peace silk panel bomber Organic cotton pyjama stripe sweatshirt Organic cotton pyjama stripe sweatpants Organic cotton jumbo sweatshirt Organic cotton boy-fit sweatpants Tencel roll neck maxi dress Organic cotton Dress Better T-shirt Colour-block...
Big Life
Big Life
ABOUT BIG LIFE   Since 2010, Big Life has worked on the ground in East Africa partnering with local communities to protect nature for the benefit of all.  Employing hundreds of Maasai rangers, (with more than 40 permanent outposts and tent-based...
Children's Hope
Children's Hope
ABOUT CHILDREN’S HOPE Children's Hope believes that education is a fundamental human right. The organisation set up in 2000 has three key aims: provide education for the most disadvantaged children residing in Bangladesh’s Dhaka urban slums, provide healthcare and offer vital...
LEISURE COMPLEX: The Bodysuit
LEISURE COMPLEX: The Bodysuit
Wonder Woman. Jane Fonda. Simone Biles. All athletic types; all with an appreciation for the bodysuit. And where would they be without them? Sexy yet supportive - the body (for short) is the ultimate empower piece.  Slip one on and...
WildAid
WildAid
ABOUT WILDAID WildAid’s mission is to end the illegal wildlife trade in our lifetime. While most wildlife conservation groups focus on scientific studies and anti-poaching efforts, they work to reduce global consumption of wildlife products and to increase local support...
WE KNOW: T-shirts
WE KNOW: T-shirts
T-shirts are our thing. We’re T-shirt fanatics. Sensible fanatics though, obsessed with comfort, durability and fit. With a super soft handle and grosgrain trim neck, our T-shirts are anything but basic. Available in various weights of organic cotton (110, 150,...
LEISURE COMPLEX: The Jumpsuit
LEISURE COMPLEX: The Jumpsuit
Make the jumpsuit your spring uniform to reconnect with your low maintenance self. A single garment that can be dressed up or down and worn round the clock… it’s hard to imagine why we bother with other clothes. Katharine Hepburn,...